Pixar's Potential

http://www.nytimes.com/2009/04/06/business/media/06pixar.html?partner=rss&emc=rss

A good friend of mine said the reason Pixar hasn't had a big box office failure is because they're not trying hard enough.

This is an interesting article wondering about Pixar's potential with their next film Up. While sure to be a good movie, it discusses demographics that won't be hit, and how Pixar continues to push the envelope with less mainstream movies. Time will tell if Pixar knows best as their new film debuts on May 29th.