Brekky's Pizza...out of a vending machine

http://www.nytimes.com/2009/03/14/business/worldbusiness/14vend.html?_r=1&sq=italy%20pizza&st=cse&adxnnl=1&scp=1&adxnnlx=1237208584-I0EPkEyifTJ+jMWAhMOoOw

They sell pizza out of vending machines now. I have zero idea how this can taste good. Anyone ever try it?