Wednesday, July 29, 2009

Microsoft and Yahoo Team Up

It's being reported that Microsoft and Yahoo are teaming up to try to take down Google's dominance of the search engine world. Google makes billions a year in advertising which all stems from those little boxes on the side of almost every web search that you do through Google. Yahoo, once the giant in web search is so far behind that they needed some sort of spark. As I've reported in the past, it's not necessarily the quality of the product, but the public perception. Bing will be powering Yahoo, and while I think Bing is great, it's going to take something more than this announcement to change people's habits of just typing in every time they want to do a search.

I have mentioned before that Google's biggest advantage to me is more than just a web search engine. They have the iGoogle page, the desktop app, a documents web page, a RSS reader. I can't tell you the last time I've even typed in in order to search for something. Google has made it where I can search for stuff on their site without ever going on their main site. If Microsoft or Yahoo want to be #1 they have to understand that the search engine is just a small part of the equation.

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