Thursday, July 16, 2009

Microsoft to Open Retail Stores Right Next to Apple Stores

Wired is reporting that Microsoft chief operating officer Kevin Turner said at the Worldwide Partner Conference that Microsoft would be opening it's future retail stores right next to existing Apple Stores. I think while this seems petty to some, it is a good move. The Apple stores are extremely popular and are always very crowded with people getting computer help, buying ipods, or just checking their email for free. If Microsoft wants to make a nice chunk of money in their foray into retail, then they should do something that gives them maximum visability.

This isn't the first time two competitors have opened retail stores next to each other. Red Mango, a frozen yogurt company from Korea used this same technique when penetrating the American market by setting up shop near Pinkberry, a company already established in the US.

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