Most people are finding Twitter as a great resource for trending topics, and TweetDeck keeps that in mind for you. You can create a box for any search that you want and TweetDeck will update you whenever someone Tweets about it.
As a warning, if you put up a really popular topic, then you might be getting Tweet updates all day. It could get a little overbearing.
Other than that, you can manage multiple Twitter accounts, but I don't think I'm ready for more than one. My only two negatives about TweetDeck is that you cannot reply to your friend's Facebook status messages, and you cannot change the size of the collumns. I would love to have a billion searches going on Tweet Deck at once, but I would have to scroll back and forth which is tedious. Nevertheless, if you have Twitter and Facebook (and are checking them all day) TweetDeck is worth a look as it's free.
http://www.tweetdeck.com
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